Logo, business cards, website, photos

Kstone Stonework


the people

Kstone Stonework is run by Vancouver-based stonemason Kaleb Morrison. They've been building drystack walls, flagstone patios, paving stone pathways and more in the lower mainland for 15 years.

the project

Owner Kaleb wanted to make a big marketing push early in the spring to make them most of the summer season ahead, so the timing was perfect for a re-brand. They needed a new logo, business cards and new website to show off their work and connect with new clients.

the process

Because it had been so long since Kstone's website got any love, we started from scratch, collecting images, writing copy and dividing it all into logical sections. We knew we wanted the site to be bright and inviting, so we chose a vibrant green to anchor this design and opted for a single-page structure to guide visitors through the process and create a strong sense of Kstone's approach and aesthetics.

To make the site work hard for the business side, I built it in Wordpress. Simple SEO tools and blogging will make the site a strong marketing tool for the upcoming summer season.